In modern day, with all the trappings of commercialization attached, Karva Chauth, the big fasting day has turned into a full-fledged event. The event is growing bigger with each passing day. Karva Chauth celebrations promise to grow bigger with each passing year. The Halwais, the Mehendi and Churiwallis have traditionally been busy on this auspicious day. But joining the bandwagon in recent times are the beauty parlour owners, the event managers and the restaurant owners.
Karva Chauth special eateries are gearing up for now. Cashing in on the popularity of 'eating out' most restaurants have special menus for this special day. No wonder almost every happening-eating joint around town is offering plenty of attractive options to choose from. Various clubs organize special events on this festive day with various stalls, bumper Tambola and even a dance competition. With so much feasting and fun added to it, fasting had never been so good before.