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With busy routine, cards are
the best medium to wish |
Apart from traditional custom ranging from women wearing bright
new clothes and fast the whole day for the long lives of their husbands,
the recent trend also include exchanging greetings cards. This can be
given to the married woman by her husband or in-laws, or from her own
parents and friends. As this traditional festival is not only celebrated
in largely agrarian, male-dominated states like Punjab and Uttar Pradesh
but also in relatively liberal metropolitan cities like Delhi and
Mumbai, thousands of greetings cards are exchanged that make up the
event.
Greeting card companies make a killing with cards specially designed
for the occasion. Most shops come out with beautiful greetings cards and
website displays fabulous e-cards, all designed specially for the
festive occasion of Karva Chauth. Thus, inspite of not being a must part
of the rituals, nowadays greetings card hold their specific place during
the festive season of Karva Chauth.